Harrison Ford returns to the role of the legendary hero archaeologist for this highly anticipated final instalment of the iconic franchise – a big, globe-trotting, rip-roaring cinematic adventure. Owen Dommel, director of Partnerships and Promotions, Walt Disney Studios EMEAĪBOUT INDIANA JONES AND THE DIAL OF DESTINY Both brands stand for adventurous spirit and by linking the two iconic explorers – Ford’s new all-electric and Indiana Jones himself – we’ve created a campaign that will really catch the eye with consumers across the region.” “This collaboration with Ford is a great fit on so many levels, and showcases how our world-class storytelling can work hard for flagship brands here in EMEA. Jen Meyer, head of Media and Partnerships, Ford Europe This partnership between Ford and Indiana Jones brings out the best of our American heritage and Adventurous Spirit of the brand.” “We are really excited for the coming together of our all Electric and the ultimate Explorer, Indiana Jones. Pete Zillig, director of Marketing, Ford Europe Want to feel like an explorer? Get the EV that says Explorer on the front.” “Indiana Jones is a character who is rebellious, restless and uncompromising, which is exactly the spirit we are channelling with our new all-electric crossover. Martin Sander, general manager, Ford Model e, Europe Making its debut here in Europe, and designed for Europe, the new Explorer will not only be electric, but is sure to be as electrifying an adventure for customers as the latest movie will be for cinema-goers.” “Indiana Jones is the most iconic American explorer in cinema, so the opportunity to partner with his latest on-screen adventure using our own iconic Explorer was a perfect fit. Reservations are now being accepted for the Explorer, with delivery dates in 2024. To demonstrate its abilities, travel adventure influencer Lexie Alford – known to millions online as Lexie Limitless – will undertake a round-the-world journey in an all-electric Ford Explorer later this year. The 17-litre MegaConsole is large enough to hold a 15-inch laptop, or the spoils of an adventure. Highlights include the SYNC Move 3 adjustable 15-inch centre touchscreen that can be raised and lowered through an arc of more than 30 degrees, and conceal or reveal the My Private Locker storage – perfect for keeping treasure maps away from prying eyes. Combining German engineering with striking American style to deliver an adventure-ready design with an outstanding digital experience, it provides all-electric power and the ability to fast charge from 10 to 80 per cent in just 25 minutes. 2 The Explorer builds on generations of global heritage, reinvented for Europe as an all-electric mid-sized crossover. The partnership was created to leverage the history and heritage of the film franchise, featuring the ultimate explorer Indiana Jones, in order to create awareness of Ford’s new Explorer. The fifth and final instalment of the Indiana Jones franchise stars Harrison Ford as Indiana Jones, and also features Phoebe Waller-Bridge, Mads Mikkelsen and Antonio Banderas in a globe-trotting cinematic adventure.
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